Image recognition software tools help increase the trend of digital marketing. Thus, learning the purpose of image recognition should provide more exposure to brands.
What Is Image Recognition?
Image recognition is the technology of letting computers use their eyes. Moreover, image recognition is made possible by artificial intelligence.
For instance, here are the tools that use image recognition technology.
- Driverless cars– image recognition is used to enable the identification of pedestrians. Moreover, it can also identify road signs and other vehicles.
- Price comparison- uses image recognition for identifying products. For example, take a product with Google Shopper. The application will then show the results of shops nearby having that product. Moreover, it comes along with their respective pricing. So you can compare and contrast products.
- Image Search- when you upload an image through google’s search engine. As a result, Google will give you the results. Of where the image was used on the web.
Image Recognition Tools
Here is the list of image recognition software tools for 2020.
Talkwalker
- Search their database of more than 30,000 objects and scenes
- Uses adaptable proprietary technology. This is for analyzing both text and images.
- Maximize advertising reach
- Get alerts and notifications when someone posts of your brand
Google Reverse Image Search
- Find similar pictures but with different size
- Search with the use of pictures instead of text
- Find accurate sources of images (for providing the right credits)
- Searching for improper use of images
In addition, the Google Reverse tool can be used in two different ways.
- Paste image URL
- Or upload an actual image from your file storage
Google API Cloud Vision
- Perfect for image analysis
- You can recognize explicit contents
- Also, you can detect facial expressions
The brand itself speaks of this tool’s value in image recognition.
Amazon Rekognition
- Works for both images and videos
- Recognizes persons through photos or videos
- Analyzes facial expressions too (smile, eyes, glasses, beard on, or the gender)
- Detects activity
- Also detects inappropriate contents
- Can help you recognize the celebrities in videos or pictures
Clarifai
- Perfect for searching similar images
- Search using an image, and the application will reveal similar pictures
IBM Image Detection
- Their image detection tool is ‘trainable’
- It means that you can put some customization in the search
- Analyze scenes, objects, colors, and food
- Also identifies brands in an image
CloudSight
- Recognizes images
- You can also categorize your search
- Helps you understand your search also
- Let the program write a natural-sounding caption
- Connect images into your online retail shop
EyeEm
- Perfect for those who are into photography
- Ideal for those integrating social media with photography
- Has automatic tags and captions
- Increases photography exposure
- Evaluate an image’s aesthetic rating
- Customize the settings according to your unique and distinct brand
In Conclusion
Certainly, these image recognition software tools can serve any need. Depending on your ideal use.
Moreover, image recognition is perfect for those who want to increase brand exposure. Most especially in the trend of digital marketing. For instance, through the pages of social media platforms.